Social Media & Influencer Assistant

Role Profile Social & Influencer Assistant

We have an exciting opportunity for a Social & Influencer Marketing Assistant to join our busy Marketing team to be responsible for supporting marketing projects across the JD Williams brand. With emphasis on Influencer marketing and social media content support, this role will be key in identifying opportunities across our fashion, home and lifestyle categories to ensure we are producing inspirational and of-the-moment social content.

You will work closely with the Social Brand Lead, buying teams and wider brand marketing team to plan and execute social media content cross Facebook, Instagram and Pinterest. You’ll work closely with our PR agency to plan gifted and paid influencer activity as well as driving activity independently. In addition, this role will support content utilising our brand ambassadors, Davina McCall and Amanda Holden, working closely with their social teams to plan and execute social content.

Responsibilities

• Coordinate content across multiple social media channels including Instagram, Facebook, Pinterest, YouTube and other relevant platforms.

• Write social copy and publish all content to channels on a daily basis in line with the social calendar

• Prepare social creative briefs and input social requirements into wider marketing briefs to enable the creation of inspirational social content fit for platform

• Work confidently with the design and creative team to create on-brand social content

• Manage the social calendar and omnichannel tracker ensuring it is kept up to date

• Assist the Social Lead on monitoring performance and analysing results for key campaigns

• Liaise with the paid social team to ensure alignment across marketing and digital teams, for key activity and campaigns

• Attend photoshoots to create inspiring behind the scenes social content

• Produce a brand cultural calendar identifying events to mobilise content around

• Identify key influencers to work with and make recommendations to Social Lead and Head of Brand

• Work with buying team to identify products to be sent to influencers and ambassadors

• Monitor influencer activity and track influencer payments log to ensure influencers are paid for activity on time

• Order product for shoots and influencer activity maintaining an order log for audit

• Collaborate with the product department to monitor when stock will land to make informed decisions on product choices for shoots, campaigns and ambassador edits

• Ensure relevant assets are shared on time to all internal and external channels

• Produce activity summary making recommendations on activity

• Understand brand tone of voice and ensure consistency in all communications

• Understand product range and brand technologies, confidently communicating them across all channels

• Complete competitor audits and monitor social trends, keeping abreast of trends from lifestyle and fashion through to home, beauty and technical categories.

Experience

• You will have ideally a degree or equivalent and a strong interest in Marketing

• Knowledge of and a demonstrable interest in fashion clothing and/or interior design would be advantageous

• Strong copywriting skills with attention to detail is essential

• Organisational and administrative skills

• Computer literate with intermediate level skills in Excel, PowerPoint, Word and Email

• Knowledge of all social media platforms: Instagram, Facebook, Pinterest, YouTube and emerging platforms

• Able to organise self with a flexible attitude

• Ability to work to deadlines in a fast-paced environment