Full-time · Glasgow · Salary £28,000 - £34,000 per annum

Would you like to become part of IOLLA's journey?

Due to our continued growth, we are recruiting a new role within the company, a Digital Marketer to; run paid ads, manage content, and plan SEO in order to drive site usage and ROI.

What you'll do

• Carry out regular website audits and highlight any optimisation recommendations including content and advertising opportunities
• Monitor and analyse website and campaign performance using data to inform and improve strategies
• Execute key SEO recommendations
• Manage pay-per-click advertising partners
• Maintain email database to drive online sales
• Develop and deliver email marketing campaigns to drive customer engagement and conversion
• Work collaboratively within the Creative Team to ensure that campaigns are executed effectively across all digital channels including; website, email and online advertising
• Report on all activities related to e-commerce and drive sales through this channel
• Conduct ad-hoc competitor analysis on the current market and report back on key activity, product info, website services and digital offerings and feed back to the wider team
• Stay up-to-date with the latest digital marketing trends and techniques

Join our team because:

• You have a minimum of 2 years experience in digital marketing with a focus on email marketing, SEO, PPC advertising and website optimisation
  
• You have a strong knowledge of email marketing platforms and best practices
• You have experience with Google Analytics
• You are proficient in learning new technology quickly
• You have familiarity with PPC advertising including Google ad words and Meta Business advertising
• You understand key metrics and how to measure
• You have strong analytical and problem solving skills
• You are able to work independently and as part of a team
• You thrive in a busy, multi-task environment working at a fast pace
• Ability to prioritise tasks and an ability to problem solve, with a capacity to think outside the box to find solutions

What you'll get:

• A competitive salary with benefits and rewards in line with the success of the business
• Company benefits include access to our reward platform offering over 900 retailer discounts, financial and mental wellbeing support and access to resources ranging from a HIIT class to a meditation session
• Complimentary eyewear
• A generous friends and family discount
• Free on site parking at our HQ for all employees
• To work for a brand who are proud to be a Real Living Wage employer