Marketing Manager In-Store [Fendi UK - London]

MISSION STATEMENT

The Marketing Manager leads the promotion of a Clienteling culture and omnichannel mindset within the store. Support Store Director with the achievement of the Marketing, Clienteling & CRM target and KPIs across all categories.

MAIN ROLE & RESPONSIBILITIES

• Support Department Manager with implementation and coordination of elevated clienteling activities
• Support the Client Advisor to plan and execute their clienteling activities
• Monitor and assess the results of the Clienteling activities
• Promote clienteling and omnichannel mindset though best practices in store
• Intensity in Clients outreach (including MY ACTIVITY)
• Support the stores in developing in and out of boutique clienteling animations and events during the year in line with company guidelines, predefined targets of clients and business goals.
• Contribute to a "top level" customer service, in all aspects, in order to meet effectively and in a timely manner any clientele requests

• Nurture, develop and maintain an excellent clients’ network in local area;
• Explore opportunities to engage and acquire new loyal high level customers;
• Propose initiatives which enhance existing relations with store partners and prestigious clients, promote clients loyalty and clients recruitment;
• Support in the organisation of your Fendi store events (eg. Fashion show, Fur trunk show, Pop-up, Pop-In etc.)
• Ensure Customer data are collected and usable and master CIC cards procedures (including storage and digital archiving)

• Monitor the performance of the CRM and omnichannel KPIs, completion rate, data collection accuracy, produce in depth analysis;
• Lead and oversea the usage of Heaven and omni tools and systems to ensure optimisation of CRM tools usage in timely manner,
• Manage accuracy of database and data collection (ensure all relevant information are registered, merge duplicated profile, etc.)
• Train and assist store team in understanding how to use tools efficiently,
• Coaching and monitoring the boutique Client Advisor,
• Guarantee a consistent delivery of the stores on main CRM & Clienteling KPIs
• Guarantee CRM tools stock in store (i.e. CIC cards, CRM cards, catalogue..)
• Collect best practices, ideas and issues and share them with Eu and local marketing team
• Monitor the competitive landscape and trends and propose appropriate responses

• Minimum 5 years’ experience in Fashion/Luxury retail industry in Trade Marketing

• 2 years’ experience in a Managerial role

• Bachelor’s or Master’s Degree or equivalent

• Excellent knowledge of Microsoft pack office

• Fluent in English, another language would be a plus

• Manages his/ her image standards at a high level

• Excellent communication skills

• Customer orientated mindset

• Entrepreneurial mind-set, self-starter and able to deal with ambiguity

• Excellent interpersonal and ability to develop strong relationships with people

• Able to demonstrate leadership, confidence, resilience and professionalism

• Strong organisation skills and ability to multitask in a fast pace environment

• Goal oriented approach and driven for results

• Analytical mindset

• Strong knowledge and/or interest for fashion/luxury industry