EMEA Marketing Operations Director

Colliers is a leading diversified professional services and investment management company. With operations in 67 countries, our more than 15,000 enterprising people work collaboratively to provide expert advice to maximize the value of property for real estate occupiers, owners and investors.

We are at the forefront of the real estate industry, leading the way and backed by an exceptional record of success. We are building for our future – and yours. We strive to build our business at a competitive pace by augmenting internal growth with smart strategic acquisitions that increase market share, expand service offerings and extend our geographic reach for the benefit of our clients and shareholders.

For more than 25 years, our experienced leadership with significant insider ownership has delivered compound annual investment returns of almost 20% for shareholders. Our people also own significant equity in our business, which brings pride of ownership to everything we do. We are passionate, take personal responsibility and always do what's right for our clients, people and communities.

Colliers EMEA employs over 4,000 people in 119 offices across 42 countries. It has grown revenues from $50 million in 2010 to $600 million in 2020 (including COVID impact).

We are looking for an exceptional Director of Marketing Operations to join our EMEA marketing team. Reporting into the EMEA Chief Marketing Officer, this new role will be responsible for directing the operations and programmes of key marketing initiatives across the EMEA region for Colliers, to drive growth through brand and client engagement performance.

The key purpose of the role is to maximise marketing effectiveness for the EMEA Marketing function, delivering increased productivity and performance against our strategic Enterprise’25 goals.

Responsibilities:

• Lead the marketing operations and programme delivery for key marketing initiatives across the EMEA region, maximising our impact in both customer and internal marketing
• Execute marketing campaigns in collaboration with research, content, creative, digital and events skills leaders, and in partnership with our priority service line leaders and functional teams
• Drive the scoping, development and adoption of marketing technologies and solutions, ensuring they are integrated with other systems and processes across the organisation
• Oversee EMEA regional marketing budget and manage vendor relationships, ensuring value for money from third-party providers and return on marketing investment
• Conduct regular WIP meetings, revamp processes as necessary, and manage stakeholder involvement in complex projects
• Develop and implement a dashboarding and reporting system, using KPIs to evaluate the effectiveness of marketing programs against our Enterprise’25 strategic priorities in Expanding Client Relationships and Amplifying Our Brand
• Manage marketing programs on behalf of specialist asset class practice groups, including Retail, I&L, Hotels, and ESG, overseeing their marketing programs and ensuring alignment with the company's overall business objectives
• Comprehensively understand business objectives and cross-functional team goals and translate these in to optimised processes for campaign planning, data segmentation and performance measurement
• Enable high quality and timely output from the overall EMEA Marketing team: provide advice and be an escalation point for any issues or risks to the successful delivery of the Marketing Operations performance calendar
• Facilitate the development and implementation of core marketing processes, capabilities, and systems to enable efficient and effective delivery of the strategic EMEA marketing goals
• Evaluate the marketing tech stack to assess requirements and build business cases to commission and develop innovative technology as needed

Skills & Experience

• Bachelor's degree in marketing or related field
• Proven experience operating at a Senior Manager/director level in professional services, with a track record of delivering successful marketing programs and initiatives across large, geographically dispersed regions
• Experience managing marketing budgets and vendor relationships
• Strong technical skills, including expertise in marketing technologies and solutions
• Excellent communication and collaboration skills, with the ability to build strong relationships across the organization
• Strategic thinker with the ability to develop and execute plans that align with the company's overall business objectives
• Proven leadership experience, with the ability to lead and inspire a team, collaborate and influence cross-functional stakeholders towards shared goals
• Ability to work effectively under pressure, adapt to changing circumstances, and maintain a positive outlook in challenging situations
• Collaboration: The ability to collaborate effectively with colleagues across the organization, building strong relationships based on mutual trust and respect.
• Communication: The ability to communicate effectively with stakeholders at all levels of the organization, including senior executives.
• Adaptability: The ability to adapt to changing circumstances, and to lead teams through periods of uncertainty and change.
• Problem-solving: The ability to identify and solve problems, and to make decisions based on data and insights.
• Creativity: The ability to think creatively, and to develop innovative solutions to complex problems.
• Emotional intelligence: The ability to understand and manage one's own emotions, and to recognize and respond effectively to the emotions of others.
• Resilience: The ability to cope with stress and pressure, and to maintain a positive outlook in challenging situations.

If you are a dynamic and purposeful leader with a passion for driving successful marketing programs and initiatives, and you are looking for an exciting new challenge with a global real estate services company, we would love to hear from you.

What sets Colliers apart from their competition is not what we do, but how we do it. We invest in relationships to create enduring value. Our most valuable asset is our people – we are passionate, take personal responsibility and always do what’s right for our clients. We attract and develop industry leaders, empowering them to think and act differently to drive exceptional results.

About You

You are an expert.

You collaborate.

You invest in relationships.

You are enterprising.

You do what’s right.