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United Kingdom Corridor πŸ›‘οΈ UK Work Eligibility 🏒 Company - Public

Marketing Officer UK & Israel

🏒 Cathay Pacific β€’ πŸ“ London, England β€’ πŸ•’ 2 days ago
Salary Range
Salary Disclosed on Application
Full Benefits Package
Verified Corporate Employer (UK Employment Corridor)

This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.

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Verified Analytics
Location Base
London, England
Tier-1 UK Economic Zone
Est. Take-Home Pay
68% - 74% (After PAYE & NI)
Single tax filer baseline
Transatlantic Parity
1.0 GBP β‰ˆ $1.28 USD Living Standard
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Position Overview & Specifications

  • BIM - Brand, Insights & Marketing Communications
  • London, UK
  • Cathay Pacific
  • Application Deadline
    22 Feb 2023

Role Introduction


To support the Regional Marketing Manager and coordinate with local markets to adapt Regional and Head Office material for effective use.

To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital and social).

Key Responsibilities


Revenue Generation and Campaigns
  • Support in adapting Regional and Head Office campaigns to be effective in the local market by checking local language and cultural considerations
  • Provide the Regional team with local contacts, insights and opportunities to drive additional revenue, develop new campaigns and target specific segments
  • Increase penetration of digital sales and growth on cathaypacific.com
  • Promote ancillary features to assist in revenue generation
Partnerships
  • Work with agencies and Regional team to deliver and execute joint marketing campaigns as required
  • Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
  • Provide the regional team with insights into regional monthly competitive intelligence on major news
  • Assist with the organisation of local sales and trade events if required
  • Source and brief local suppliers on marketing collateral requirements
  • Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
  • Assist to prepare marketing briefs for local marketing materials / needs
  • Work closely with the Regional PR & Social Media manager to implement activities
Loyalty
  • Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
E&A
  • Emergency and Accident and Crisis Response responsibilities as required

Requirements


Academic Qualifications
  • Minimum high school graduation
  • University degree or Certification in a Marketing field is an advantage
Knowledge, Skills, Training and Experience
  • Fluent in spoken and written English
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Capable of working on multiple projects simultaneously
  • Communications style is naturally aligned with Cathay Pacific's style
  • Flexibility to travel, where required

All applicants must have the right to live and work in the UK.

Candidate Selection & Onboarding Process

1

Application & Resume Screening

Submit your tailored CV/Resume directly to the talent acquisition portal.

2

Technical & Competency Interviews

Virtual interviews with the hiring manager and multidisciplinary team.

3

Formal Offer & Benefits Negotiation

Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.

4

Onboarding & Corporate Integration

Equipment provisioning, team orientation, and commencement of duties.

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Hiring Organization
Cathay Pacific

Apply for this Position

Location: London, England
Eligibility: UK Work Eligibility
Schedule: Company - Public
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