Social Media Specialist
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Position Overview & Specifications
At Cancer Research UK, we exist to beat cancer
- Maintain CancerTools.org’s active presence on social platforms including LinkedIn, Twitter and YouTube
- Post high quality and engaging content, including all aspects of copy and imagery/video, and tagging that builds meaningful customer connections, increases brand awareness, and encourages members to engage with the brand
- Maintain an organic social media content calendar for each of the active channels
- Coordinate with the Digital Marketing Manager and Product Managers to ensure social calendar aligns with overarching marketing plans and events
- Support the product team to tell stories, working cross functionally to understand customer insight and needs across audience, product and research areas.
- Lead and execute paid social media campaigns in coordination with digital marketing and product management
- Develop and execute the annual social media plan, including overall strategy and industry best practices to enhance audience engagement
- Create monthly, quarterly, and campaign-specific social media measurement reports with in-depth analysis that will drive future growth and strategy
- Previous proven experience in a similar role ideally within the life science or med tech sector
- Ability to develop and execute influential, compelling and effective social media plans
- A solid knowledge and understanding of social media, including best practices that enable audience engagement and brand affinity
- Good understanding of product positioning based on value proposition and voice of customer
- Ability to develop a vision, plan and tell stories to inspire, educate and engage target audiences
- Familiarity with basic design tools like Photoshop and Canva
- Excellent knowledge in executing social media campaigns, online best practices, and paid advertisements
- Adept in social media analytics tools and trends
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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