Social Media and Engagement Specialist

Who are we looking for?

We are looking for a new Social Media and Engagement Specialist to join our CEG Digitial division, part of Cambridge Education Group.

The role is on a full-time, permanent basis. The role can be based in Cambridge or Newcastle, United Kingdom.

The Social Media & Engagement Specialist will manage the creation and execution of social media plans. The main aim will be to increase awareness of each of the University’s brands we partner with and importantly, increase audience engagement across a range of social platforms and outlets. The role will also report on the effectiveness of activities undertaken.

Additionally, the role will support the Director of Content and Communications in wider PR initiatives, engagements and interactions for both our partners and CEG Digital itself.

You will be a creative multi-tasker who is comfortable in contributing to online and in person conversations and will always be looking for opportunities. You’ll need to be happy to interact with the wider internal teams as well as key academics and professional staff at Universities we work with. You will also need to be able to use both social listening and analytics tools.

Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible.

Key responsibilities:

• Develop and implement a monthly social media plan for each University brand to ensure a consistent and timely flow of content that aligns with business goals and objectives
• Create, curate and publish high-quality content on a variety of social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube
• Work alongside the creative team to create strong content for use on social channels
• Collaborate with cross- functional teams to develop campaigns that support key launches, events and other marketing initiatives

Key person specification:

• Experience of planning and managing social media campaigns
• Expertise in managing multiple social media platforms
• Knowledge and experience of traditional and digital marketing channels
• Expertise with social listening and community management tools
• Working knowledge and understanding of baseline online marketing with an interest and ability to grasp new trends in digital technologie
• Ability to deliver creative content ideas
• Proven multitasker, executor and analyst
• Ability to negotiate efficiently and effectively and manage people’s expectations in high

• pressure environments.

• Excellent communication skills, ability to convey messages and tell stories that make connections with
• Ability to work efficiently with multiple stakeholders both as a team and under own

What does Cambridge Education Group do?

We offer a wide range of options across our portfolio of global centres, each with its own unique features and qualities, enabling us to meet our students' demands as required.

Whether students choose to study at one of our centres with ONCAMPUS or Castel or complete an online programme through CEG Digital or iheed, Cambridge Education Group promises to help students Achieve More with expert tutors, innovative high-quality content, premium facilities, and the personal service our students deserve. Our students are central to everything that we do.

Why you will love working here?

Working in our CEG Digital team, you will have the opportunity to work with a team who have a shared focus of collaborating and improve the lives of learners around the world. You will have the best of both worlds, the opportunity to grow personally whilst helping students develop. The post-holder will work closely with team members at our partner institutions, including academic teams.

Join a respected, global education organisation that provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Group’s flexible and fast-paced experts help learners around the world to Achieve More.

What does CEG Digital do?

Working closely with our partner universities, CEG Digital helps create, market and deliver part-time online and blended University programmes to students around the world. We use cutting-edge technology, sector-leading pedagogy, and first-class student support to provide an outstanding educational experience. CEG Digital is part of Cambridge Education Group a global company with its headquarters in Cambridge, UK.

Benefits:

• Private Medical Insurance
• Life Assurance cover
• Competitive salary
• Perkbox (includes hundreds of discounts)
• Salary sacrifice Car Leasing Scheme from Tusker
• Salary sacrifice Cycle to Work scheme
• Salary sacrifice Technology Purchasing Scheme
• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated
• Mental Health & Wellness Champions
• Discounted rates on Master’s degrees with CEG Digital
• Partner Universities (25% off)
• Social committee – who organise social events across the Company

Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

Holiday – Enhanced holiday of 25 days plus 8 UK bank Holidays.